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when you are lost
remember your Love is here
and so are we
Along the way, I realized that few companies or factories were willing to offer customized merch for subculture fans, especially with 1-on-1 service for single-item orders. Small workshops offer limited options, and larger companies often don’t understand the "fan culture".
That’s why I founded Upopia—to help fans create high-quality, creative, and lovely crafted custom fan goods. My goal is to help everyone create more memories with their loved ones, and I hope that when you use these items, you could proudly show them off to your friends. Even if you don't know how to design or draw, it's okay! I've gathered professional artists and designers to help you create your cute little things.
Adorable. Refined. Practical. I love it, so what? ;)
Shout it Out Loud!
Girls Power Change the World
For each item sold, we donate a portion of the profits to non-profit organizations or directly support charitable projects. Just as our idols have inspired us, we aim to pass that strength forward. You can choose to donate in your name or the name of someone meaningful to you—whether an idol, family member, or friend. Every customer will receive a donation certificate with the name on it.
All projects details would be posted on the website. We care deeply about vulnerable populations and environmental protection. If you are involved with a non-profit in this space, please email us directly, we'd love to be a part of your efforts.
Nice to Meet You!
I'm Cici, founder of Upopia. I have been a K-pop fan for 15+ years. And now, I’m at the age of 30 still obsessed with k-music.
In the beginning, as a kid with no money, I always spent my time scrolling pictures and music videos online. After years, I saved up to buy albums and watch concerts. Following the footsteps of my idols, I traveled around the world. After graduating from the University of Birmingham, I ran a K-pop fan club, organizing support events for idols.